The corporate identity is just as individual’s personality, is the image with which your company can be identified.

The program of corporative identity will contemplate the organizations of these adapted elements to the different supports from communication. Each one of the elements supposes in itself a level of analysis, creation, design, argumentation and accomplishment.

The elements to contemplate are:

 

THE NAME

THE LOGO

THE SYMBOL

THE COLOR

 

A strong identity strengthens your brand, becoming recognizable to the target audience. It’s advisable to begin with the creation of a logo or company brand since the development of the identity will depend on them. The logo will be present in all the pieces that form the corporate identity system.

Your company’s corporate identity can be formed by many of the pieces that form a communicational style: logo, letterhead, business cards, folder, inserts, envelope, etc.

 

The corporate identity must symbolize the company’s ethic and attitudes, so that those who work for the company share the same spirit and communicate the identity to those related with it. The corporate identity must also remark the difference between the company and its product and services with the ones offered by the competition. Today the corporate identity is a first-rate strategic tool.

 

Logo

 

The logo eventually includes the institutional colors of the brand, and the complete corporate design is based on them. The corporate identity is a strategic way to make the image that the rest perceive fit in with the image the company wants to convey.

The corporate identity is a system of communication that is incorporated to the company’s global strategy and it is present in all its manifestations, productions, properties and activities.

 

Some aspects that must be taken into consideration when creating a corporate identity are: visual communication, the product design and launch, and the corporate architectural system. The strategic vision must be planned and studied, and sensorial stimuli that evoke this visual identity must be transmitted.

 

In all process of design, the designer uses all the possible information, retained in his memory, to make his creation. A series of images, communicative signs and other resources is associated and interlaced to each other giving rise to the design.

 

The tendencies, are a series of groups of a certain style, stylistic, that the design in if it is adopting. They are in continuous evolution and they mark to the style of the designs and future creations. There, the style enters to comprise, as it forms to act, giving the personal touch to the project in course.

 

Logos are essential to projects or business identity.  To good logo design will certainly have major influence in every aspect of your project or business, as the logo will settle the design guidelines that will be used for all other graphic design pieces.

 

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